Simple steps to getting online.
Setting up a company online may seem daunting but in fact it’s much more simple than you think! These days there are multiple website building providers that allow you to create a simple yet effective website at a low cost, no coding involved. Here’s how Rebel Digital created our very own website:
Step 1 - Buying a domain name
Purchasing a domain name can be done from any number of third party hosts. Click here for a full list. Alternatively most webpage building platforms give an option to purchase a domain name straight from their page. Choosing your domain name is important as it is what your business will be known as online, so we advise purchasing a few variations of your chosen name in case you decide to make some changes before your official launch or further down the line. The cost is relatively cheap and you can sell or discard them if needs be. Check out Weare.ie for more info.
Step 2 - Creating a web page
The days of having to know how to write code to make your own website is over! You can build one with relative ease from scratch using sites such as Squarespace, Wordpress, Shopify, Wix etc. It may be worth researching which provider best suits your business needs as their functions may vary slightly. Click here to see a recommended list of website providers.
Step 3 - Site design
Here’s where you decide the layout of your site, what products/services you want to put on display (if any) and the general content you want to show. Most providers will give you a range of templates to choose from so that you don’t have to start from scratch. However if you’re feeling creative you can also design your website as you want it from the ground up. Some providers also give you the option to add coding to your page if their blocks/sections aren’t quite detailed enough for you.
Step 4 - Legal requirements (For new businesses)
This is the most boring but unfortunately necessary part. To get an idea of what type of company formation you want to conduct business under, visit the CRO company registration page. Once you’ve decided how you’re going to trade the next step is tax. Make sure to register your newfound means of income with revenue.ie. You don’t want the tax man coming after you! Lastly you may or may not need it but insurance is something you must think about! Dependant on what you’re selling, if you are liable to consumers returning with issues then insurance is a must, especially if you are registered as a company with unlimited liability.
Step 5 - Money Money Money
Setting up a bank account is a requirement for most types of company formations but we always advise to set-up a new account for your online business no matter the type. Connecting your personal account can get messy as you are mixing personal and professional transactions. If you are a start-up, some banking institutions offer special packages which include zero banking fees among other benefits for the first period.
Step 6 - The Marketing
Now it’s time to get yourself out there! The best and cheapest ways to market your online business is through social media. Producing engaging content is the best way to attract customer interest but sometimes it is also necessary to put some money behind your posts. Google adwords and other SEO tools can also be used to increase customer traffic. Check out Google’s SEO Starter Guide for more info on how to begin.
Step 7 - Analyse, learn, adapt!
There’s no such thing as creating your site and saying “okay that’s done now”. An online business comes up against an extreme amount of competition so it is crucial that you continuously analyse & assess your current position and strategies to make sure that you are keeping up to date with the market and your competitors. Google Analytics, Google Trends and whatever data analytics you can pull from your social media platforms should be constantly referred to.
If you are having difficulty with any of these steps or just want to learn more from those with experience then please get in touch here.